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| ipad apps zaytechno |
- A TIME OF GREAT OPPORTUNITY
Earlier this year, Apple unveiled a new product
that took the web by storm. As most of you already know, that product was the
iPad, a specialized mobile computing device built around the same successful
"App Store" that drives the iPhone and ipod touch. Users of the iPad use
built-in "apps" (short for application) to perform tasks such as browsing the
internet, composing documents, sending and receiving email, and so on.
The
real draw for most users, however, is the availability of hundreds of thousands
of specialized applications that can be acquired for free or purchased from
Apple's online "App Store". These apps are the core of the iPhone and iPad user
experience, and are as diverse as the end users they're designed to appeal
to.
Some apps help users manage their social contacts, look up restaurant
reviews, or learn more about the world around them. Others are designed simply
to make the iPad emit a farting noise, or create the effect of a glass of beer
being chugged. They all have one key element in common, however:
They all
represent a highly lucrative opportunity for the enterprising
developer.
- A PRE-ESTABLISHED CUSTOMER BASE
Apple's App Store on
the iPhone has proven to be an unqualified success. Since the store's inception,
the concept of the "app" has grown to overtake mobile computing, inspiring the
creation of several competing devices and platforms built on the same
technology.
Despite that, Apple and their devices such as the iPhone and
iPad still account for the majority of smartphone and mobile computing devices
sold in world. The numbers of apps available in the store has grown from just a
few hundred in the beginning, to more than a quarter million unique apps that
have generated more than 5 billion downloads worldwide.
What's
interesting about the iPad, however, is that it seamlessly runs all old iPhone
apps. That means that it's built to easily integrate with the pre-existing App
Store that has already proven to be such a success and that attracts such a huge
amount of user traffic every day. Users who are coming to the iPad are often
already familiarized with the iPhone and the App Store, which means they're
already familiar with, and excited about, the world of apps. In other words, the
customer base for selling
iPad apps is already in place, even though the device
has only been available for a few short months.
Whereas those who
developed apps early on for the iPhone had to struggle to get the content and
distribution method recognized, those who are looking now to develop early
content for the iPad will be able to enjoy a wide audience with a built in
distribution method that just so happens to be one of the most popular online
marketplaces in decades.
- THE IMPORTANCE OF STRIKING EARLY
Striking
early, however, is critically important for those who hope to profit by
developing for the ipad. To understand why, let's take a look back at the
evolution of the iPhone.
In the beginning, the App Store took some time to
gain traction. Once it did, however, there was something of a "gold rush" to
develop lucrative apps for the system. Game developers in particular were
excited about the opportunity to cheaply develop games and then sell them for 10
to 20 dollars apiece (nearly all profit). Over time, however, these high prices
could not sustain themselves, and users saw the overall price of apps getting
lower and lower, to the point where the average price for an app is now about 99
cents.
What does this mean to the developer? Obviously, while people
still make tons of money developing for the iPhone, the most profitable time to
be a developer was in the early stages of the product, before the marketplace
was saturated with thousands of competing apps.
Consider it this way. The
people who are buying iPads are for the most part already familiar with the App
system and how it works. Apps are the very reason they're buying an iPad in the
first place. Consequently, they will be excitedly looking to download and buy
new apps as soon as they acquire their new toys. People will, for a period of
time, actively want to be sold apps. During this time, one can strike and make a
name for oneself as a developer of quality apps. Moreover, with more chance of
being seen early on, any submission to the App Store stands a greater chance of
becoming a hit.
Therefore, the iPad developer who wants to profit from this
business had better get started right away!
Fortunately, that's exactly
what this book was created to do help you get started, and succeed, at creating
and selling
ipad apps. To that end, it's divided into several
sections.
First, we'll take a look at the iPad itself from a hardware and
software perspective. Once you know how the iPad works and what its limitations
are, you'll be able to brainstorm new ideas for apps that take advantage of
those specifications in a unique and entertaining way.
Then, we'll look
at Apple's review process and learn how to assemble a team, design and blueprint
a project, and then carry that project through to completion with this review
process in mind. With this method, you can more easily assure that your creation
will be approved by Apple for inclusion in their marketplace.
After that,
we'll cover some more abstract topics such as how to market your app, different
ways to generate income from your apps, and in general how to get the most out
of this opportunity.
So, sit back, relax, and open your mind up to a
world of exciting opportunity: the world of creating and developing apps for the
Apple iPad!
01digitalstore.
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