Google Android Subjected Apple IOS |
According to the report, the iPhone OS and Android are both grown significantly and continues to take market share at the global level. However, Android growth was much better and has surpassed the IOS, which runs on the iPhone, iPad, and iPod Touch.
"Smartphone revolution continued in the second quarter of this year. The presence of Android smartphones encourage rapid growth in recent months due to deliver a new choice to consumers," said James Lamberti, vice president of global research & marketing InMobi, as quoted by Cellular News, Friday, April 15, 2011
"The increased attention and penetration of the phone by advertisers, publishers, and developers have brought us to the next stage in evolution," he said.
In InMobi, mobile advertising impressions on average grew 21 percent, in the period December 2011 to March 2011. This increase was greatly influenced by the swift currents that enter the smartphone market, which numbers an estimated 2.8 million units during the same period.
Mobile phone manufacturers as Samsung, Apple, and HTC continue to erode the market the market leader, Nokia. However, Nokia is still the king of smartphones in the top position with a 40 percent global market share. This is for the first time Nokia's market share eroded sharply in history.
Nokia shares lost 3.9 points in 90 days, when Samsung earned an additional 1.6 points, Apple is about 1.9 points, and HTC approximately 2.8 points.
Globally, 35 percent of total advertising on mobile devices appear on-screen smartphone. Here is a table of winning the mobile OS market share globally as of March 2011.
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